Plans, purchases, and optimizes paid ad placements across channels to hit ROAS and CPA targets.
MetaGoogleROASBudget Mgmt
Builds and scales Facebook & Instagram ad campaigns with creative testing and audience segmentation.
Facebook AdsInstagramA/B TestingLookalike
Manages Search, Shopping, Display, and Performance Max campaigns to drive qualified traffic and conversions.
SearchShoppingPMaxQuality Score
Creates and scales short-form video ad campaigns on TikTok's platform targeting younger, high-intent audiences.
TikTok Ads MgrUGC BriefsSpark Ads
Produces and optimizes pre-roll, mid-roll and discovery video ad campaigns on YouTube for awareness and conversion.
In-StreamVideo ScriptGDNAudience
Runs sponsored content, message ads and lead gen forms on LinkedIn targeting specific job titles and companies.
Sponsored ContentLead Gen FormsABM
Manages pay-per-click campaigns across search engines, optimizing bids, keywords, and ad copy for ROI.
Bid StrategyKeyword ResearchAd Copy
Combines SEO and paid search strategies to maximize visibility and ROI across search engine results pages.
Google AdsBing AdsSEOSERP Strategy
Performance Marketing Manager
Leads multi-channel paid acquisition strategy and team, owning CAC, ROAS and growth targets at scale.
Multi-ChannelTeam LeadCAC/LTVAttribution
Programmatic Ads Specialist
Executes automated real-time bidding campaigns across DSPs to reach audiences at scale with precision targeting.
DSPDMPRTBDisplay
Builds and optimizes pixel-based retargeting campaigns that re-engage visitors and convert warm audiences.
Pixel SetupCustom AudiencesSequencing